The New iPad

It’s been five days since Apple officially announced the 3rd generation of the iPad, aptly known as ‘the new iPad’.  This alone has created a huge controversy with the so-called experts that follow Apple’s every move, speculating product details and trying to proclaim their omnipotence.   Prior to the official announcement, the experts were calling the product the iPad 3, later changing it to the iPad HD.  When it came out that neither of these were correct and it was simply known as ‘the new iPad’, you’d think the world was coming to an end.

Apple is a marketing machine.  If you remember history, prior to Steve Jobs rejoining Apple in 1997, they had over 30 different product lines and distinctions between products in their manufacturing cycle.  Everything from desktops to laptops, printers to cameras.  Each product had it’s own unique name.  Jobs changed all this.  Apple was stripped down to two product lines with two distinct and clear product names.  Even through the evolution of the iPod, it was always known as the iPod.  The iMac was always known as the iMac, regardless of evolutionary improvements.  Why then would the iPad be any different?  The biggest influencer in many minds is how the iPhone has evolved from the iPhone, to the iPhone 3G to the current incarnation, the iPhone 4S.  If though you go to the Apple Store, you do not see the iPhone 4S labeled as such on the main page.  Rather, it is simply shown as the iPhone revealing itself as the 4S once you made the selection.

So, the new iPad is simply that.  It is not iPad 3 or iPad HD or iPad Next Generation or any other cheesy name.  While it may be known as the new iPad, it is definitely different than the existing iPad or any other tablet on the market for that matter.  The specifications speak for themselves;

  • 2048 x 1536 pixel resolution (3.1 million pixels – the highest of any mobile device)
  • 264 ppi (Retina display)
  • Apple A5X dual-core processor with quad-core graphics
  • 4G LTE Carrier Network support – up to 72Mbps
  • World 3G and EDGE Network support
  • Bluetooth 4.0

They say that you can not truly realize the quality of this device until you actually hold it and see it for yourself.  That the screen is so phenomenal, it outdoes any display that even attempts to show off the quality.  This holds true as the display has more pixels than even the highest resolution HD TV at 1080p.  The fact that they were able to cram in four times the pixel density is an amazing feat.

What is even more phenomenal, is that the new iPad retains the same battery quality and life as it’s predecessor, the iPad 2.  While other companies may have introduced LTE on some devices, the one factor that is universal amongst them all is that battery life on those devices have degraded substantially.  Apple has spent significant R&D time on battery technologies and appears to have made some major advances.

I will see for myself, first hand the quality of the new iPad in the next week or so and will report on my observations at that time.

About Grant Fengstad

I’m a technology professional in the travel and transportation sector and have been very involved with the Internet for over 20 years.