Google Acquires ITA Software for $700M

Google has acquired ITA Software from Cambridge, MA in its’ bid to provide travel search capabilities to compete against Bing Travel, Expedia and Kayak.

ITA Software was incorporated in the mid 1990’s and has been very successful with its’ QPX platform in providing airlines an online search and airfare searching capabilities.   ITA entered into a joint venture with Air Canada in 2006 to develop a new, state of the art reservation and airport processing system.  This initiative was later shelved by Air Canada in 2009.

ITA continued to ink deals with many airlines, including Air Canada, American Airlines and others for its’ fare, schedule and pricing technology.

It has been rumoured for several years that Google would eventually enter the travel sector and even expected that Google would likely acquire Expedia.

About Grant Fengstad

I’m a technology professional in the travel and transportation sector and have been very involved with the Internet for over 20 years.